Firm Sues Competitor for Hijacking Name in Online Searches
Milwaukee Wisconsin Journal Sentinel: “Wisconsin’s largest personal injury law firm pioneered lawyer advertising in the state back in the early 1980s, but it appears it may have been asleep at the keyboard when its biggest competitor turned to Google, Yahoo and Bing. Someone looking for a personal injury lawyer in the Milwaukee area might easily type the names Habush and Rottier into an Internet search engine. . . . But the first result most major search engines return is for a Habush competitor – Cannon & Dunphy.”