Digital Media Lawyer Blog:  “The rules affect both advertisers and bloggers who cooperate on sponsored endorsements. For example, the new rules state that the FTC intends to hold both advertisers and bloggers liable for false and misleading statements made by either party in the course of an endorsement. This means that an advertiser who provides free products to a blogger can be liable if the blogger makes false statements about the products in her blog. And the blogger can be liable if she repeats false statements from the advertiser. Both parties can also be liable if the blogger fails to disclose her connection with the advertiser.”

Related posts:

  1. Panel on the FTC’s New Endorsement and Testimonial Guides
  2. FTC Ready to Change Long-Time Ad Rules
  3. Bloggers Mugged by Regulators – FTC to Police Book Reviews on Twitter
  4. New Guide to FTC Disclosure Requirements for Product Endorsements
  5. New FTC Rules Affect Bloggers & Testimonial & Celebrity Ads
  6. New Rules: Endorsements & Testimonials in Marketing
  7. New F.T.C. Rules Have Bloggers and Twitterers Mulling
  8. New FTC Ad Rules Governing Endorsements & Testimonials Effective Today
  9. Copyright Rules of the Road for Bloggers
  10. FTC Reassures Bloggers – Big Brother Isn’t Watching