Don’t Mess with U of Texas’ Longhorn Trademark

Professor Eric Johnson:  “My alma mater, the University of Texas at Austin, has distinguished itself as a trademark bully, happy to squelch free speech in the pursuit of licensing revenues.  Here’s just one example: A couple years ago, they sued an outfit making t-shirts, sold to fans of rival Texas A&M, that depicted a broken Longhorns logo with the taunt, “Saw ’em off.” (Fellow UT alum Siva Vaidhyanathan’s take is here.)”