Attorney Kevin Hutchinson wrote a scholarly article about the FTC’s new ad rule and posted it on Joel Comm’s website.

Those were the days-the days when a marketer could use an actual quote from a real person that has used your product as a marketing endorsement or testimonial to capture the aspirations of your potential customers. As of December 1, 2009, those days are gone.

Maybe that’s a good thing for many consumers, because some marketers have been slimy with their marketing efforts. However, it’s safe to say that most marketers are honest and sincerely offer products and services designed to help their clients feel better or make money. Both will definitely be affected by the new Guidelines released by the Federal Trade Commission (FTC) which take effect December 1st.

Related posts:

  1. Should The Practice Of Law Be Deregulated?
  2. New FTC Ad Rules Governing Endorsements & Testimonials Effective Today
  3. New FTC Rules Affect Bloggers & Testimonial & Celebrity Ads
  4. Bloggers & Advertisers Beware: FTC Rules on Sponsored Endorsements Create Major Risks for “Word of Mouth” Advertising
  5. Government Will Tell You How to Advertise Your Products
  6. Should The Legal Profession Be Deregulated?
  7. New Guide to FTC Disclosure Requirements for Product Endorsements
  8. New FTC Rules Aim to Kill the Buzz on Blogs
  9. FTC Targets Phoenix Internet Marketer Selling Weight Loss Pills & Colon Cleansers
  10. Classmates.com Tied To More Dubious Marketing Tactics