Phoenix Business Gazette: “The owner of a downtown Chandler microbrewery learned the hard way that you can’t name beer after the Arizona State University mascot. Sun Devil Ale has been a hit at San Tan Brewing Co. for a couple of years, said owner and brewmaster Anthony Canecchia. But a strongly worded letter from an attorney representing ASU is forcing him to scrap Sparky-related promotional items, change menus and host a name-changing contest.”
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