Law.com Legal Blog Watch:  “To read reactions to the Federal Trade Commission’s new guidelines announced this week on product testimonials and endorsements, one would conclude that bloggers must now tiptoe through a minefield of disclosures or else face the strong arm of the federal government and penalties of as much as $11,000. Blogs as varied as Fashionista, Wired’s Epicenter and CNET’s Digital Media warn that any failure by a blog to disclose receipt of a freebie or payment from a company would violate the guidelines and expose the blogger to enforcement action.”

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