Books Blog:  “If you get a free book, and don’t disclose this ‘vested interest’ if you blog about it, you are now liable to five-figure fines.  Does this make any kind of sense to anybody?”

Related posts:

  1. New FTC Ad Rules Governing Endorsements & Testimonials Effective Today
  2. New FTC Rules Aim to Kill the Buzz on Blogs
  3. New Guide to FTC Disclosure Requirements for Product Endorsements
  4. How to Comply with the New FTC Ad Guidelines
  5. FTC Extends Endorsement & Testimonial Guides to Cover Bloggers
  6. Bloggers Mugged by Regulators – FTC to Police Book Reviews on Twitter
  7. New F.T.C. Rules Have Bloggers and Twitterers Mulling
  8. FTC Reassures Kidlit Bloggers at DC Meeting
  9. New FTC Rules Affect Bloggers & Testimonial & Celebrity Ads
  10. Bloggers & Advertisers Beware: FTC Rules on Sponsored Endorsements Create Major Risks for “Word of Mouth” Advertising